4th December 2015


French | Concept bike | Project 


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We don't know how to pronounce that name, either. We don't even know if, strictly speaking, it ought to be capitalised, or what will happen if we don't capitalise it.


But that's how it is on the Frenchy website. This bike is the PRAM AE15 SP3. PRAM, we understand, is derived from the Latin word for "premium".


And that might sound okay in France or Italy, but over here in Blighty it sounds a bit naff. Anyway, this is a French firm with big idea and lots of ambition, and the two founding fathers, Silvain Berneron and Florent Berneron (I think they might be brothers - Ed) have got a few projects and concepts on their website, but with no details. So if you've got a moment to spare after perusing all that's on offer on Sump, you might want to check 'em out. But let us leave you with this gem taken straight from one of PRAM's pages:


"It is not the strongest of the species that survives, neither the most intelligent, it is the one that is the most adaptable to change. Winning without risk is triumphing without glory. You are born and then you die, but in between you can do anything you want. Its Society (sic) that creates rules for us, but you can brake (sic) out of that. I have no idols, I admire work, talent and dedication. Art is our only salvation from the horror of existence. Ask questions. Be weird. Experiment. Have goals. Believe you can."







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